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1998 BY JFG X NEW BALANCE
DescriptionIn 2023, Joe Freshgoods collaborated with New Balance on "1998", a creative homage that explores his origins and love for film and the arts. Inspired by the cinematography and hip-hop of that era, the collection merges luxury with nostalgic references from the cult classic Belly. The campaign emphasizes storytelling anMore
In 2023, Joe Freshgoods collaborated with New Balance on "1998", a creative homage that explores his origins and love for film and the arts. Inspired by the cinematography and hip-hop of that era, the collection merges luxury with nostalgic references from the cult classic Belly. The campaign emphasizes storytelling and unique design, offering a cinematic experience on and off foot.
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