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CONVERSATION with Keita Inagaki - The Sustainability
DescriptionWhat does sustainability mean to Chopard? As the Maison Ambassador and Japanese rugby star Keita Inagaki hears from Chopard Co-President Karl-Friedrich Scheufele himself, from responsible sourcing to the Ethical Gold used since 2014 and Lucent Steel™ from upcycled metal first introduced in 2019, rolling out for all ChoMore
What does sustainability mean to Chopard?
As the Maison Ambassador and Japanese rugby star Keita Inagaki hears from Chopard Co-President Karl-Friedrich Scheufele himself, from responsible sourcing to the Ethical Gold used since 2014 and Lucent Steel™ from upcycled metal first introduced in 2019, rolling out for all Chopard steel watches since 2023, the Maison’s commitment to sustainability mirrors the Scheufele family’s values.
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