Did Nike Kill The Jordan 1s? | The StockX Report with Brendan Dunne

OK so the Air Jordan 1… might be back. Michael Jordan’s iconic first signature shoe reached new heights in the 2020s as Nike squeezed as much profit as possible from the silhouette. But that push may have diluted some of the shoe’s longstanding cultural value. Since then, Nike execs have promised to pull back on Jordan 1s. The result? Rising prices, which could signal a return to franchise health for the Air Jordan 1. Don’t believe us? See the data for yourself on this episode of the StockX Report. Now you know.