SAFW SS21 DIGITAL COLLECTIONS | RICHARD HOY

Richard Hoy, a South African-born, Asian menswear designer, started the brand RICHARD HOY about 5 years ago, predominantly designing and making men’s custom underwear and swimwear, but later venturing into streetwear. His design style, the core of his brand’s identity, is contemporary, premium tailored casualwear, with a minimal sporty aesthetic capturing a rebellious, free-spirited, and youthful attitude. He completed his Diploma in Fashion Design and Retail Buying, at Damelin College and was a finalist in the 2019 SA Fashion Week Scouting Menswear Competition. Prior to pursuing his fashion brand he was employed, within the retail industry, as a regional Visual Merchandiser for Poetry and Old Khaki stores. The inspiration behind the upcoming Spring/Summer ’21 Collection is entitled “Field Trip” and includes a simpler nostalgic past, referenced in the education of youth, juxtaposed with hard-wearing utility hiking details. The collection includes bomber jackets, utility pockets, hiking ropes, letter motifs and tongue-in-cheek styling. Website: https://www.richardhoy.co.za Instagram: https://www.instagram.com/richard_hoy/