PROMASTER Campaign Save the BEYOND "An Expedition to ANTARCTICA"

CITIZEN PROMASTER Save the BEYOND campaign website https://citizenwatch-global.com/promaster30th/campaign/report/index.html CITIZEN launched “Save the Beyond” campaign to celebrate sustainability’s unsung heroes, people who work tirelessly to protect the wildest and most beautiful places in the world. The “POST your PROMASTER” contest, which got PROMASTER fans from all over the world to share the campaign and their passion for the brand, was one key element of that campaign. Four PROMASTER users won the chance to visit the Antarctic with legendary polar adventurer and expedition guide Eric Larsen from February 7 to February 17, 2020. The idea was for them to get first-hand experience of life in the “beyond”; to see how climate change is impacting even the remotest places on the planet; and to share that valuable experience with their community and their friends.