24 HOURS IN THE LIFE OF A SWISS CUCKOO

Has the Swiss cuckoo become an icon of Swiss folklore that is only good for attracting passing tourists? Claudio Colucci, a Swiss designer whose work is shared between Europe and Asia, was invited by Geneva’s University of Art and Design to debate this question in conjunction with around 20 students. This approach led them to reinvent the cuckoo in a more contemporary form that has been the undertaking behind the “24 Hours in the Life of a Cuckoo” exhibition, which also brings together projects by six designers. This itinerant exhibition, designed by students in such a way that the objects and their scenography can travel together, has already been viewed in Langenthal, Paris, Montreal and Boston. It also made a stop at the last Watches&Wonders in Hong Kong in September 2015 as its first Asian sortie.