Burberry Hero

The campaign film for the newest BURBERRY HERO fragrance, directed by Jonathan Glazer and images photographed by Mario Sorrenti, captures the enigmatic and adventurous Adam Driver in the awe-inspiring beauty of the natural world, in search of freedom and personal transformation, no longer held back by preconceptions. Adam embodies the spirit of the fragrance, embracing freedom of expression and the beauty of contradictions. “I’m very happy to be working with Burberry on the Burberry Hero fragrance campaign, and with designer Riccardo Tisci in representing his first fragrance for the brand.” – Adam Driver