PUMA NETFIT | #LACEDUP

PUMA gave an excited VIP crowd of guests, sneaker freaks and influencers the first look at the future of sports and lifestyle footwear at a star-studded event in New York last night. PUMA creative partner YesJulz hosted the event where the world’s fastest man, Usain Bolt, unveiled the new NETFIT range of footwear alongside performers from the New York City Ballet, urban Latino artist and producer Yandel, soccer player Bradley Wright-Phillips, and soccer freestylers Lisa Freestyle and Easy Man. Guests then headed into the NETFIT Lacing Lab to start lacing their own shoes and express their own style.