KENZO SS24 SHOW BY NIGO, PART II IN SHANGHAI

KENZO TAKES OVER SHANGHAI Artistic Director #Nigo has chosen Shanghai for this first ever KENZO show in China that was held at the Shanghai Port International Cruise Terminal, on the Bund by the Huangpu River against the international megacity’s modern skyline. The event was thus echoing its Men’s and Women’s Spring/Summer 2024 collection which originated in Paris on June 23rd during Men’s Fashion Week, on the Passerelle Debilly, the iconic footbridge that connects the Palais de Tokyo with the Eiffel Tower over the River Seine in Paris. This runway presentation proposed dedicated new iterations of key KENZO looks unveiled in Paris, acting as a symbolic yet natural ‘East Meets West’ bridge for the House. CITY POP PARIS: a real-to-wear wardrobe suspended between East and West. The KENZO Spring-Summer 2024 Women’s and Men’s Collection consolidates the codes conceived for the Maison by Artistic Director Nigo in a new generational elegance. Presented on the Passerelle Debilly – the footbridge that connects Palais de Tokyo with the Eiffel Tower over the River Seine – the proposal bridges the legacy of Kenzo Takada with the contemporary vision of Nigo, and projects it in the memory of City Pop. The unavoidable radio soundtrack of the designer’s teenage years in 1980s’ Japan, the multigenre – a mélange of pop, funk and boogie – was accompanied by a graphic preppy and poppy look, the spirit of which lightly infuses the proposition. The collection stages a number of code-switches