UNDEFEATED X BUDWEISER Pop-up Store Lands in Xintiandi Shanghai 2018 (ITHK Presents)

Walking the line between understatement and excess, UNDEFEATED X BUDWEISER Pop-up Store in Shanghai is grounded in military green and red, a palette that channels both brands’ identity. While the store stands out in neon lights, the crossover items ranging from apparel to beer glassware are less glossy in an army green-toned monochrome palette with pops of red. The store opening was headlined by the turnout of James Bond, co-founder of UNDEFEATED, and Victor Ma, Chinese American singer.