POSTUSHNA Show Ukrainian Fashion Week noseason sept 2021

Let’s close the circle of corporate upcycling! Yulia Postushna’s new capsule collection “Go Circle” is the result of DHL & POSTUSHA collaboration. The collection was created from a DHL uniform that was in use – both fabric and accessories – to minimize waste. Each thing in the wardrobe carries the mood of city life: fast, dynamic and contrasting. DHL Express Ukraine constantly promotes the principles of sustainability, in particular – corporate upcycling. Used things should not become another factor of environmental pollution. POSTUSHNA - a participant of the New Generation of Fashion 2021 project by the Ukrainian Fashion Council. The brand has presented collection on the Fresh Fashion platform at Ukrainian Fashion Week noseason sept 2021. The New Generation of Fashion project is supported by the Ukrainian Cultural Foundation.