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Obsessive Design: The (Brief) Story of Our First Jacket (Ep. 3)
DescriptionIn 1998, Arc'teryx set out to create a waterproof, durable alpine jacket that outperformed anything on the market. The result was the Alpha SV—our first-ever hardshell built for extreme mountain conditions. In Episode 3 of the *Obsessive Design* series, we take you inside the design, engineering, and development proceMore
In 1998, Arc'teryx set out to create a waterproof, durable alpine jacket that outperformed anything on the market. The result was the Alpha SV—our first-ever hardshell built for extreme mountain conditions.
In Episode 3 of the *Obsessive Design* series, we take you inside the design, engineering, and development process behind this iconic jacket. From advanced materials to seam construction, learn how the Alpha SV redefined alpine outerwear.
🔍 In this episode:
- The technical challenges of building a high-performance waterproof hardshell
- Why the Alpha SV set a new standard in durability, breathability, and alpine protection
- How Arc’teryx pioneered innovations like laminated construction and micro seam taping
- Behind-the-scenes insights from the original design team
The Alpha SV remains a trusted choice among climbers, guides, and alpinists worldwide. This is the origin story of an industry-changing jacket.
Learn more about Obsessive Design: https://arcteryx.com/ca/en/explore/obsessive-design/
0:00 Introduction
1:30 Improving on the GORE-TEX Material
2:12 Risking It All on the Alpha SV
4:40 Focusing on More Sustainable Materials
6:23 Conclusion
#arcteryx #obsessivedesign #alphasv
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