Sustainability in the customer journey with Balenciaga (IFM-Kering Fashion Sustainability 2022)

Issued by the IFM-Kering Sustainability Chair, the Fashion Sustainability Certificate is an interdisciplinary program designed to provide students with the knowledge and skills to advance sustainability goals and practices within the fashion and luxury industry. On 8 April 2022, the IFM students of the IFM-Kering Fashion Sustainability Certificate presented 10 projects on which they had been working on for the past 6 months to an exceptional jury (Xavier Romatet, Dean of IFM, Marie-Claire Daveu, Chief Sustainability and Institutional Affairs Officer of Kering, Anouck Duranteau-Loeper, CEO of Isabel Marant, Cédric Charbit, CEO of Balenciaga, Pascal Morand, Executive President of the Fédération de la Haute Couture et de la Mode, Riccardo Bellini, CEO of Chloé). Carried out in groups, the 10 projects presented propose a product or a solution that is part of a sustainable development approach through an environmental, social or economic angle. Sustainability in the customer journey with Balenciaga Luxury brands can fuel positive change, having an honest and robust approach when presenting sustainable products. To embrace the challenges of a house cultivating the strength of difference, where Responsibility is a duty, the team conducted scientific research, including academic literature to infuse sustainability and purpose into Balenciaga’s customer journey, in accordance with their unique voice. → Yeonatan Shlomo Fisher, Samia Larouiche, Olivia Richard Subscribe to our YouTub