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PAUSE Insider — George Heaton: A Day in Represent's Life

PAUSE OnlineStreet & sneakersWatch on YouTube

Oct 6, 2026 · 11.9K views

In this video

Format
Documentary
Category
Clothing
Place
Los AngelesCity
Houses
Represent
People
George HeatonExecutive

Tags by FashionTube, read from the title and description. They are not YouTube categories.

We stepped inside George Heaton's world. Fifteen years after starting Represent in Manchester with his brother, George now calls LA home, running the brand across two continents with a new store, office and team in America. We followed him from his LA home to the car to the shop floor to talk 5am starts, ditching hustMore
We stepped inside George Heaton's world. Fifteen years after starting Represent in Manchester with his brother, George now calls LA home, running the brand across two continents with a new store, office and team in America. We followed him from his LA home to the car to the shop floor to talk 5am starts, ditching hustle culture, staying sane as a founder, and his honest advice for anyone building a brand today. Read the full interview at pausemag.co.uk #PAUSEInsider #Represent #GeorgeHeaton #PAUSEMagazine

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