Gucci Women's Fall/Winter 2010-11 Campaign

For Fall Winter 2011, Frida Giannini draws upon Gucci's golden eras of the 70s and 90s to propose a new sense of sleek glamour. In this new aesthetic discourse, contemporary minimalism and extreme luxury intersect to create a powerful statement that is at once rich and refined. Exploring her own vocabulary, Giannini offers an evolution of her signatures and a new take on timeless symbols of chic. Each piece has a sartorial quality, and a one of a kind distinction, underscored by the impeccable craftsmanship and traditions for which the House is known.