Pro Logo Designer Rebrands The LA Clippers

What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the LA Clippers’ branding, from their founding logo as the Buffalo Braves to the most recent (albeit controversial) LA Clippers’ hallmark. What are the key ingredients to a team logo in the NBA? Did the LA Clippers get it right? What could the team’s future branding look like? GQ settles the score, as the LA Clippers get rebranded. #LAClippers #NBA #Basketball GQ Sports recommends: https://www.youtube.com/watch?v=pewdPdWE8pw https://www.youtube.com/watch?v=r4yXlVW10og https://www.youtube.com/watch?v=KgXS4FXj-ts Watch more from GQ Sports: https://www.youtube.com/watch?v=UzpkxMHSu5w https://www.youtube.com/watch?v=Mf6zxG0LlNo https://www.youtube.com/watch?v=SKGsaropkxs With GQ Sports, the real action is off the field. Get an all-access pass to the world's coolest, most stylish athletes with original series like My Essentials, Actually Me, My First Million, Game Points & More. Watch a GQ editor try his hand at pro sports in Above Average Joe. And get an all-access look into how athletes shop, train, travel, and showcase their love of style, menswear, and sneakers.