Inside the Fenty launch with Rihanna

“I first started off being the endorser of fashion brands, then I started collaborating with them, [but] this is completely different,” Rihanna tells Vogue at the Paris launch of Fenty, her new fashion brand. “You have to create that DNA and make sense of what the brand stands for.” For Jahleel Weaver, Fenty’s style director, it is about cultural balance. “She’s done a really great job of having a beautiful team of diversity. That is something new, it is fresh and it is opening doors for so many people, like myself. And saying that you can be anywhere and be a part of this.” Press play to get the inside track on Rihanna’s new luxury label. Credits: Director: Lucas Flores Piran Camera Assistant: Imanol Pittaluga Editors: Sean Kiely, Savanna SUBSCRIBE to Vogue India ►► https://goo.gl/tHmaif  Get your Vogue copy ►► http://bit.ly/1Vd3gGC KEEP UP WITH VOGUE INDIA:: Official Website ►http://www.vogue.in Exclusive Videos ► http://bit.do/SubscribeVogueVidoes More Videos ► http://bit.do/VogueIndiaVideos Facebook ► http://bit.do/FacebookVogueIndia Twitter ► http://bit.do/TwitterVogueIndia Instagram ► http://bit.do/InstagramVogueIndia Google+ ► http://bit.do/GoogleVogueIndia ABOUT VOGUE INDIA:: Vogue places fashion in the context of culture and the world we live in - how we dress, live and socialise; what we eat, listen to and watch; who leads and inspires us. Vogue India brings you the best of global and Indian fashion, beauty, people, parties and culture. CHECK OUT OU