How to create a collectors brand in the 21st century with Gerald Charles

How to Create a Collector’s Brand in the 21st Century – Gerald Charles at Inhorgenta 2025 At Inhorgenta 2025 Munich, Federico Ziviani, CEO of Gerald Charles, shares how the brand evolved from the legacy of legendary designer Gérald Genta into a sought-after collector’s brand. Discover how heritage, innovation, and exclusivity drive the company’s philosophy. We explore the 25-year journey of Gerald Charles, the importance of independent watchmaking, and how the brand balances timeless design with modern engineering. Learn about the iconic Maestro case, the evolution of the Master Link collection, and why family-owned businesses offer a unique advantage in the luxury watch industry. What defines a true collector’s brand—heritage, exclusivity, or innovation? Let us know in the comments! Key Topics Covered: - The legacy of Gérald Genta & the evolution of Gerald Charles - Balancing iconic design with cutting-edge engineering - The future of independent watchmaking & collector timepieces #GeraldCharles #LuxuryWatches #CollectorsBrand #Inhorgenta2025 Speaker: Federico Ziviani - CEO, Gerald Charles, Switzerland Presenter: Joern Kengelbach - Editor at Large, Swisswatches & Wirtschaftswoche, Germany