Inside Tower 28’s First Foundation With Amy Liu | The Beauty Authority | NewBeauty

Tower 28 founder and CEO Amy Liu has helped change the conversation around sensitive skin, and the brand’s newest launch may be its most personal yet. In this episode of "The Beauty Authority," Liu joins NewBeauty’s Director of Aesthetic Content Tatiana Bido to talk about the skin struggles that inspired her to create Tower 28 and what those with sensitive skin, eczema, rosacea and psoriasis should know about the products they use. She also takes us inside Tower 28’s first foundation, Swipe Serum Foundation. Available in 36 shades and made with an 82-percent skin-care formula, it’s the product Liu says she wanted when she first started the company. Plus, she talks hypochlorous acid, why not all formulas are created equal and why we might all be doing a little too much to our skin. WATCH BY SECTION 00:00 Amy Liu on Why She Started Tower 28 05:08 Why Sensitive Skin Is Everywhere 07:15 Are We Doing Too Much to Our Skin? 08:24 Why Third-Party Validation Matters 13:13 Are All Hypochlorous Acid Sprays the Same? 14:14 Inside Tower 28’s New Foundation The Beauty Authority is NewBeauty’s podcast exploring the people, products, procedures and trends shaping beauty today. Hosted by Tatiana Bido, Director of Aesthetic Content at NewBeauty. Subscribe to NewBeauty for more conversations with the biggest names in beauty and aesthetics. #Tower28 #AmyLiu #Tower28Beauty #SensitiveSkin #Foundation #Makeup #HypochlorousAcid #BeautyPodcast #TheBeautyAuthority #NewBeauty