She ENDED Her Brand in ONE DAY - The Rise and Fall of Z-Palette | Behind the Controversy

Z Palette was once a MUST HAVE tool for beauty lovers and professional makeup artists, but after a one fateful day on Instagram, the brand’s reputation took a dramatic hit. In this episode of Behind the Controversy, we explore the rise, fall, and fallout of Z Palette. How did a depotting tool became the center of one of beauty’s fastest falls from grace. From founder Zena Shteysel’s early innovation to the infamous 2017 social media meltdown, we’ll unpack what really happened, what could have gone differently, and why the brand never fully recovered. If you’ve ever wondered how this cult-favorite product turned into a cautionary tale, this is the video for you. Z Palette Website - https://www.zpalette.com/ *Side note* I tried out the BaBylissPRO Barrel Waver on my hair. What do you think? (I bought it, this video isn't sponsored.) *Time Stamps* 0:00 Intro 2:33 Chapter 1 - There's got to be a better way... 8:45 Chapter 2 - A hot mess 30:16 Chapter 3 - End of an era *Videos* How To De-Pot Lipsticks & Concealers with Z Palette | Ulta Beauty https://www.youtube.com/watch?v=LPY0xhCZ8ZY Z Palette Large Z Palette Makeup Organizer on QVC https://www.youtube.com/watch?v=r9T9CHj6qi8 Here for the Tea Z PALETTE SAGA [PART 1] ALL COMMENTS & SHADE INCLUDED! https://www.youtube.com/watch?app=desktop&v=8277NTfoVPw&t=0s&sttick=0 Here for the Tea Z PALETTE OWNER GOES ALLLL THE WAY OFF ON CUSTOMERS [PART 2] https://www.youtube.com/watch?v=CSTGa3cCN-8 *Articles* Allure Z Palette Loses