The rise of indie beauty brands and the impact on Asia

Video taken at in-cosmetics Asia – http://www.asia.in-cosmetics.com Speaker is Sharon Kwek, Senior Innovation & Insights Analyst, Beauty & Personal Care, Southeast Asia Region, Mintel, more info at http://www.mintel.com In the fast-paced world of beauty where consumers are craving for brand authenticity and heritage, the ability of indie brands to connect with consumers on a personal level has helped them to gain influence and succeed. Indie brands are emerging around the world, inspiring homegrown brands within Asia to pave their ways into the global scenes. Mintel looks into the key indie brands actively playing out in the beauty space, what the key takeaways are and the impact it will have on Asia. in-cosmetics Asia is the leading exhibition and conference in Asia Pacific for personal care ingredients – takes place in Bangkok, Thailand in October/November and is focused on personal care raw materials and manufacturing – more info at http://www.asia.in-cosmetics.com