Denim City store at Denim City HQ

A one minute impression of the Denim City store at Denim City HQ. "The store opened recently, in October last year," says Frans Torcque from Denim City. "The boutique attract a diverse public. We have special items for true denim lovers and the Amsterdam in-crowd who is looking for something special and novelties in denim, but we also sell casual, classic denims." Denim City, is located in de Hallen: a hotspot in the Western part of Amsterdam. Denim City houses its own workshop, a laundry, an archive and even a store. Additionally, the denim hub provides students of the first and only Jean School in the world with a classroom.