The Root Route | Official Trailer

What can one root reveal about beauty, wellness, and generations of Korean tradition? Join Michelle Lee, beauty expert and former Editor-in-Chief of Allure, as she follows Ginseng from its roots in Korean culture to its role in modern skincare. From traditional rituals and food to generations of beauty wisdom and cutting-edge research, discover the story behind one of Korea’s most treasured ingredients. The journey begins at the root. Watch all 4 episodes of "The Root Route," now on YouTube. #TheRootRoute #KoreanBeauty #KoreanSkincare #Ginseng #SkincareIngredients