L'heure du loup - Balmain Women's Fall-Winter 2026 Campaign

L'heure du loup. The Campaign Film, Women's Fall-Winter 2026 by Antonin Tron Neither day nor night, L'heure du loup inhabits the fleeting moment in between. Captured by Kersti Jan Werdal, Antonin Tron's debut campaign for Balmain transforms this elusive hour into a cinematic short film, where shadow, silence and sensuality frame a new vision of the House. Leather aviator blazers, fil coupé dresses and draped silhouettes express a reinvigorated femininity — precise, instinctive and denuded of flashiness and excess. Creative Direction: Antonin Tron Art Direction: see see see studio Film by: Kersti Jan Werdal Motion Gaffer: Justin Usami Sound Design: Sophie Weil Color: Brennan Barsell Styling: Agata Belcen Set Design: Spencer Vrooman Makeup: Karin Westerlund Hair: Karim Belghiran Models: Abuk Yor , Stephanie Cook, Mariane Godoy, Katherine Wilkey Production: White Dot Productions Casting Director: Julia Lange