Fragrance trends in Asian personal care

Video taken at in-cosmetics Asia – http://www.in-cosmeticsasia.com As consumers seek more value from their daily goods, the marketing battle in Asia in beauty and home care categories has expanded to include emotional and sensorial benefits, shifting from price and efficacy only. Join us as we examine key consumer, consumption and product trends from leading markets in Asia - including Thailand - to better understand why fragrance and texture have become so important in the region. This session will look at what’s next in fragrance for cosmetics, personal care and home care. It will also examine how manufacturers seek category differentiation through holistic marketing and product innovations. in-cosmetics Asia is the leading exhibition and conference in Asia Pacific for personal care ingredients – takes place in Bangkok, Thailand in October/November and is focused on personal care raw materials and manufacturing – more info at http://www.in-cosmeticsasia.com Speaker is Nicole Fall, Co-founder of Five by Fifty (Asian Consumer Intelligence), more info at www.fivebyfifty.com