The Wild ONE - The Creation of an Icon | Inside NORQAIN Episode 2

What does it take to create an icon in independent watchmaking? In this second episode, we go behind the scenes of the Wild ONE, a project that challenged conventions and redefined what a high-performance sports watch can be. From its beginnings during the uncertainty of the COVID-19 pandemic to the watch we see today, discover the vision and key decisions that shaped its identity. Guided by the voices of Founder & CEO Ben Küffer, Jean-Claude Biver, Pascal Bourquard Jr., and the teams at BIWI and NORQAIN, this episode traces the full journey: from creative breakthroughs and technical challenges to the pivotal moments that brought the Wild ONE to life. From concept to industrialisation, and now fully assembled in Nidau, this is the story behind a modern icon, told with honesty and a touch of lightness. #NORQAIN #NORQAINWildONE #InsideNORQAIN