SOLAR SHADE ZERO™ WOVEN LONG SLEEVE SHIRT

If you’re looking to land a big catch in hot weather, this is the shirt for you. Built to keep you on the water longer on sunny days, the Solar Shade Zero delivers sweat-activated super-cooling and sun-deflecting fabric to keep you comfortable and protected whether the fish bite or not. And with a pop-up shade collar, roll-up sleeves, and chest rod holder, you’ll be ready to reel ‘em in. This product is crafted of our latest innovative fabric - Omni Shade™ Sun Deflector with UPF 50 sun protection. Those little sun-deflecting dots you see are specially designed to deflect sunlight away from the body so you feel cooler and stay protected. The dots reflect the sun's rays so well that the fabric will shimmer in any light. The stronger the light, the harder it’s working. And the soft, stretchy woven material feels amazing next to your skin while staying light and cool to the touch. Shop: http://bit.ly/2raxAag Subscribe: http://bit.ly/1qIbjyH Connect with Columbia Sportswear Online: Like Columbia Sportswear on FACEBOOK: http://bit.ly/2mhY5KS Follow Columbia Sportswear on TWITTER: http://bit.ly/2lH2cOX Follow Columbia Sportswear on INSTAGRAM: http://bit.ly/12k4Ts4 Visit the Columbia Sportswear WEBSITE: https://www.columbia.com About Columbia Sportswear: Born and raised in Portland, Oregon, Columbia Sportswear Company has been making gear so that Pacific Northwesterners can enjoy the outdoors for more than 70 years. At the helm for over 40 years has been our Chairman, Gert Boyl