Predictive, Protective, Planet-Positive: How Gen Z Is Redefining Beauty for 2026

Source: https://www.podbean.com/eau/pb-kgujs-1b3a974 In this episode of In Conversation With, Global Cosmetics News explores how Generation Z is redefining the global cosmetics and personal care industry. Digitally fluent, highly informed and increasingly influential, Gen Z consumers are transforming how beauty products are discovered, researched, evaluated and purchased. Affordability remains important, but this generation also expects performance, ingredient transparency and authentic brand values—often prioritising these factors over hype and celebrity endorsements Joining the conversation are Mallory Huron, Director of Beauty & Wellness at Future Snoops, and Florence Roghe, Founder of Collateral Projects and an NPD Beauty Specialist, who explore the changing behaviours and expectations shaping Gen Z’s relationship with beauty. From scrutinising ingredient lists and consulting AI to checking TikTok reviews before making a purchase, Gen Z has access to an unprecedented amount of beauty information. This is creating a more discerning consumer who expects products to perform and brands to provide the information needed to make informed purchasing decisions. The conversation also examines how AI, social commerce, influencers and user-generated content are transforming the path to purchase. Technology is making product discovery and shopping increasingly seamless, while personalised recommendations and AI tools are giving Gen Z greater control over how they build their bea