Which Watch Brands Will Still Exist in 25 Years?

Which watch brands will still matter in 25 years? Zenith is reportedly cutting about half its workforce and heading upmarket into high horology, so Pete, Thomas, Todd and I dig into what that means for the brand, and which brands are built to last. We get into: • Is Zenith's high-horology pivot a disaster, or Tudor 2012 all over again? • Zenith G.F.J. stone-dial watches selling out at $80K+ while $10K El Primeros sit on the grey market • Where to find Zenith and Breitling discounts (hint: ex-authorised dealers) • What does "success" even mean for a watch brand? • Why Omega should never become a "Rolex lite" • Rolex: the world's most valuable AND most hated brand? • Pete's hot take: 80% of microbrands won't be here in 20 years • Founder-dependent brands: Zelos, Vaer, Ming, Studio Underdog • Philippe Dufour vs F.P. Journe: should a brand outlive its watchmaker? • Will Oris go bust? Cartier's Love bracelet counterfeit problem • Has Tudor broken its own pricing rule? And can the Morgan Stanley report be trusted? Wrist check: Zenith Revival [CHECK REF], Breitling Superocean 44, Spinnaker [CHECK MODEL] Phantom, Zenith El Primero Rainbow Flyback, and the Vaer x USPS collab. Disclosure: Vaer has sent me watches in the past. Join us live every Sunday for Casual Watch Talk Sunday Social, and drop your 25-year predictions in the comments. ☕ Support the channel: https://www.buymeacoffee.com/casualwatchreviews CHAPTERS 00:00 Welcome to Sunday Social 00:34 Wrist check 03:21 The