Street Talk: Sun Care – Episode Two: Skin Type - Combination

Consumer Spotlight: Lindsay In episode two of Street Talk: Sun Care, we hear from Lindsay, a beauty-conscious consumer with a straightforward and habitual approach to sun protection. Her routine sheds light on real-world usage of SPF products, touching on trust, application habits, and format preferences—offering key takeaways for formulators, marketers, and brand strategists in the sun care space. Daily Use, Targeted Application Lindsay applies SPF daily, regardless of season, focusing specifically on her face, ears, neck, and chest. “If I'm really honest, not the rest of my body,” she notes—a candid admission that reflects a common pattern of localized sun protection. Industry insight: Despite widespread messaging around full-body SPF use, consumers often limit application to visible or facial areas, reinforcing the need for targeted format innovation and education. Consumer Confidence in SPF Ratings “I buy 50 and just like to believe them,” Lindsay says, revealing a significant trust gap in understanding SPF efficacy. Although she consistently chooses SPF 50, she acknowledges not knowing much about UVA/UVB specifics. Industry insight: Brands should consider clearer, consumer-friendly SPF education—especially at point of sale—to build trust and improve usage confidence. Layering with Makeup, Convenience is Key Lindsay’s SPF is part of a multi-step routine. She applies it before makeup in the morning, with one additional reapplication if going out later in the day. She