Hybrid beauty in Asia

Video taken at in-cosmetics Asia – http://www.in-cosmeticsasia.com The boundaries between skincare and makeup are increasingly blurred, fuelled by the recent power of BB and CC creams but also by the earlier extension of the whitening and brightening segment. Finishers and tone-up creams are just two of the new skincare categories offering light makeup results. Cushion foundations and tinted lip balms are examples of cosmetic products offering intensive skincare benefits. The definition for hybrid beauty is expanding with new technology (encapsulation, double chamber packaging, applicators) and formula transformations. Join us as we show how the latest launches from Asia point to new directions for this trend and how to capitalise on it for your new product development. in-cosmetics Asia is the leading exhibition and conference in Asia Pacific for personal care ingredients – takes place in Bangkok, Thailand in October/November and is focused on personal care raw materials and manufacturing – more info at http://www.in-cosmeticsasia.com Speaker is Fei Xu, Market Intelligence & Consumer Insight Director at Information & Inspiration, more info at www.info-inspiration.com