PRIMARK | Increased Sizing and Improved Fit

At Primark, everyone’s welcome and that means offering sizes that work for more people. We’re working to increase our sizing and improve fit across all of our clothing. Nearly half of our womenswear and nightwear now comes in sizes from 2XS to 2XL, and our menswear includes sizes from XS to 3XL across t-shirts and leisurewear. To improve sizing consistency and fit, we’re rolling out a new sizing model based on real body shape data, starting with women’s denim and expanding across more departments. We've also extended our most popular bra ranges to include sizes from 28AA to 44H, with added features for extra comfort and support.