Scantilly by Curvy Kate - introducing #TheNewSexy, a fiercely diverse campaign

http://www.curvykate.com/- Fuller Bust lingerie brand Curvy Kate, have launched what could be the world’s most inclusive campaign to date, using a diverse range of women to model the latest collection, Scantilly. The campaign named #TheNewSexy, introduces 8 powerful female role models, including an Alopecia sufferer, a transgender woman, an amputee and recovered anorexic. Challenging social ‘norms’, #TheNewSexy calls for women of all shapes, backgrounds and sizes to be represented in the media and looks to redefine how society views the word ‘sexy’. The company, who since launch have never employed a professional model, choosing to celebrate their customers instead, looked to social media to find the eclectic mix of role models to wear the new boudoir collection. Buy the collection: http://curvykate.com/scantilly-lingerie Visit our blog for more information, fun and tips! http://www.curvykate.com/blog/ Like us on Facebook - https://www.facebook.com/curvykate Follow us on Twitter - https://www.twitter.com/curvykate Follow us on Instagram - https://instagram.com/curvykate/