The Gucci 100 Campaign: Celebrating the House’s Centennial

Jazz, Psychedelic, Japanese Punk, Disco, Hip Hop, Afrobeat: these musical genres serve as the backdrops to the new #Gucci100 campaign—a century-long journey in which a cast of characters moves through an evolution of sounds, harmonies, movements, tastes, and styles. Shot by Joshua Woods under the creative direction of Alessandro Michele, the campaign channels love for life itself, the pleasure of conviviality, the beauty of dance, the overwhelming energy of music, the thrill of performance. Art direction: Christopher Simmonds. Music Credits: “Zombie” Artist: Fela Kuti and Afrika 70 Music and lyrics by Fela Anikulapo Kuti © BMG Rights Management Italy (Srl) o/b/o BMG Rights Management (France) S.A.R.L. EMI Music Publishing Italia Srl o/b/o EMI Music Publishing France SA Licensed courtesy of Knitting Factory Records / Partisan Records “I Love The Nightlife (Disco 'Round)” - Single Version Artist: Alicia Bridges Music and Lyrics by Alicia Bridges and Susan Hutcheson (P) 1978 Universal Records, a Division of UMG Recordings, Inc. © Bike Music C/o Concord Music Publishing Licensed courtesy of Universal Music Italia Srl “I'll Chase The Blues Away” - Single Version Artist: Chick Webb And His Orchestra featuring Ella Fitzgerald Music and lyrics by Edgar Sampson and Ken Harrison (P) 1935 UMG Recordings, Inc. Licensed courtesy of Universal Music Italia Srl “It Was A Good Day” – Album Version Artist: Ice Cube Music and lyrics by A. Goodman, M. Isley, R. Isley, R. Isley, O'Kelly