Ana Andjelic on What Makes A Good Brand Expert

Full 66MIN Episode on Patreon: https://www.patreon.com/thecuttingroomfloor Ana Andjelic is a marketing and brand expert who refined her skills working at Rebecca Minkoff, Banana Republic, and Esprit. She’s also the author of The Business of Aspiration. In the full Episode on Patreon, talks about her culture-focused childhood in Serbia, details the rebranding strategy she implemented at Esprit, and highlights the skills she as a chief branding strategist is responsible for. TT: https://www.tiktok.com/@tcrfff IG: https://www.instagram.com/omndi CREDITS: Production: Stone x Spade DP: Ambrose Eng https://ambroseeng.com/ Editor/Camera Operator: Luke Hansen