THE ART OF RAW - AUTUMN/WINTER 2013 CAMPAIGN WITH SERGIO PIZZORNO AND KEENAN KAMPA

For Autumn/Winter 2013, photographer Rankin realizes G-Star campaign 'The Art of RAW' with Kasabian's guitarist Sergio Pizzorno, and Vaganova Academy ballerina Keenan Kampa This Campaign embodies the 'Destroy to Construct' theme, which pursues the denim craftsmanship of the innovative denim brand. It features the Skeleton Dog morphing into different objects through several explosions. Running though the screen, it shatters into Keenan dancing, then dissolves into a thousand pieces of RAW denim and becomes Sergio thrashing his guitar, before finally exploding back into the running Skeleton Dog. http://g-star.com.