DSQUARED2 FALL / WINTER 2026 CAMPAIGN

Dsquared2 hits the slopes for Fall Winter 2026, pushing the spirit of winter to the edge. Rooted in the Fall Winter 2026 collection, the campaign enters a world where snow, speed and desire collide. Alpine landscapes become a playground for fearless characters, unexpected encounters and unapologetic attitude, moving freely between the slopes, the après-ski and the wild imagination of Dsquared2. Created with AI by artist Rick Dick, the campaign transforms the codes of the collection into a new universe where nothing is quite as it seems. Familiar winter scenes are pushed beyond reality: ski slopes become stages, snow becomes a backdrop for attitude, and everyday moments take on unexpected energy. The imagery captures the duality at the heart of Fall Winter 2026 — performance and pleasure, protection and exposure, sport and seduction — with the collection coming to life across a landscape shaped by speed and instinct. From the top of the mountain to the warmth of the lodge, Dsquared2 characters are always in motion. They ski, ride, party, play and push the limits, bringing the same irreverent energy to the snow as they do in the city. A world of icy landscapes, roaring engines, late nights and unapologetic glamour unfolds with a distinctly Dsquared2 sense of attitude. Rick Dick’s AI-driven vision amplifies this energy, creating images that feel both cinematic and surreal — a dream of winter where Canadian roots meet the unexpected.