World Fair Trade Day 2015: Who Printed the Cloth for my Clothes?

This storyboard by Khushboo Wadhwani beautifully presents the routine of making block print cloth in India. The brief was to show the production process and the skills involved, rather than focussing on the people. Fair Trade is a tangible contribution to the fight against poverty, climate change and global economic crises. The World Bank 2014 Report shows that more than one billion people still live at or below $1.25 a day. The World Fair Trade Organization (WFTO) believes that Trade must benefit the most vulnerable and deliver sustainable livelihoods by developing opportunities especially for small and disadvantaged producers. Recurring global economic crises and persistent poverty in many countries confirm the demand for a fair and sustainable economy locally and globally. Fair Trade is the response. CREDITS Footage: Indiaroots.com Good Earth India Bollywood! Boclive (Lakme Fashion Week footage) Music: Tony Anderson: Breakthrough