AlternativeSet for Pitti Uomo 86 by Mauna Kea

Hi-tech design, performance fabrics backed with natural fibres and 3D reworked graphics: these are the cornerstones for the rebirth of Mauna Kea. The Mauna Kea Alternative Set will have the evocation of its very world as its starting point, strong representation of the innovative vision of the world of surf, the brand's DNA. On show, a metropolitan sportswear made in Italy, totally on-trend. Inspiration comes from the POP_UP Theatres, ancient theatre constructions in paper that create magic, figurative scenarios in three dimensions. The POP_UP Theatre of Mauna Kea will provide the backdrop for construction of the whole Alternative Set. In the centre, a ukulele player will perform with a multi-effect amplifier, for a burst of "electronic" energy, in line with the brand's contemporary evolution. In the background, models will turn the pages of a large Pop Up book: each of its dimensions, which will graphically reconstruct the Mauna Kaa logo, will feature in the outfits designed for the models.