Not Your Grandma's Perm: Janine Jarman Introduces Curl Cult

Salon owner, entrepreneur and reality star, Janine Jarman, is bringing a new perm to market ---but it defies traditional descriptions and expectations of the permanent wave. She talks with MODERN SALON's Director of Brand Content Strategy, Anne Moratto, about the process of going to market, and how Curl Cult will offer salon stylists a new service to provide their clients. The resulting waves are soft, beachy and natural. Take a listen!