Fashion Range Plan //how is it done in a brand and why should you know// Tips for Designers to lead

Fashion Range Plan //how is it done in a brand and why should you know// Tips for Designers to lead. Have you gone clueless when it came to proposing a Range Plan? How to come up with a Robust Range plan that your bosses will appreciate.? what all data do you need for your research? # WHAT ARE THE DECIDING FACTORS FOR A RANGE PLAN 1. BRAND IDENTITY/PHILOSOPHY- Product proposition- Product/Material/Sourcing Team 2. PAST PERFORMERS- Sell through analysis- Sales 3. Brand Strategy- New shakes for the Season- Marketing 4. Trends- Design- Competition/Aspiration/Trends/Strategy with Marketing and communication. Refer to the Trend Research video Trend Research tutorial: https://www.youtube.com/watch?v=1PnGDmSrV7Q 5. Buyer- Supply Chain/Supplier inputs/Costing/Fashion Quotient # Plotting a Range 1. Sales Targets- proposed by sales. Based on Outlets/Performance/Geography/Targets. Example- X Million Pieces of Shirts for the next season 2. Macro range formation- Core30-50%/ Past best performers20-30%/New Trends 20% 3. Subcategory and Retail Price Structure 4. Underlined with- Trends/Sustainability/Product strength/Brand perception/innovation/technology.