I`m Lovin It

A KALTBLUT exclusive. Photography by Mikaela Smila. Creative Direction by Brech van Dam & Mikaela Smila. Graphic Design by Syground & Mikaela Smila. Styling by Natalie Constantinou. Makeup by Niam. Hair by Brech van Dam. An ode to the experimental spirit of Bauhaus, reimagined for a generation raised on pixels, pop culture and endless possibilities. Rooted in the beauty of simplicity, where clean lines, geometric forms and function take precedence over ornament and excess, this minimalist philosophy collides with the electric nostalgia of Y2K gaming. Fashion becomes armour, and reality dissolves into a playful digital fantasy. IM LOVIN IT creates a dialogue between structure and chaos, past and future, art and arcade — a world where simplicity meets imagination, identity becomes a superpower, and every frame feels like the beginning of a new level. Photography by Mikaela Smila / Instagram: @mikaelasmila Creative Direction by Brech van Dam & Mikaela Smila / Instagram: @brech_van_dam & @mikaelasmila Models / Instagram: @fifi.anica, @konstantinos.tsagkaris, @marlenemarieuk, @rufarro Retouch by Mikaela Smila / Instagram: @mikaelasmila Graphic Design by Syground & Mikaela Smila / Instagram: @syground & @mikaelasmila Styling by Natalie Constantinou / Instagram: @itsconsily Styling Assistant: Bri / Instagram: @brianco7 Makeup: Niam / Instagram: @niamhamilton Hair by Brech van Dam / Instagram: @brech_van_dam Digi Op: Natasha Beedell / Instagram: @natashajbeedell Assistant: Riki