Feel Heard. Feel Seen. With ALOK | UGG Pride 2024

Pride Month and beyond, it's our mission to make self-expression comfortable for all through safe-space storytelling rooted in sharing and support of the LGBTQ+ community. ✨​ This season, we co-created a special collection with and for the LGBTQ+ community. We worked directly with actor, comedian, author, and poet, ALOK, who shares our values of an inclusive community and wants to unpack with us how Pride can be expressed for a new era of fashion.​ This Pride, we worked with ALOK to co-create the URSeen Platform and URSeen Dress. To showcase the URSeen collection, we shot a photo series with ALOK and three of their friends, showing how each person wears the collection in unique ways.​ This Pride UGG® is celebrating our year-round partnerships with local, national, and global nonprofit organizations including It Gets Better, Pacific Pride Foundation, and PFLAG National.​ Learn more about UGG here: https://bit.ly/3UZAvBx ​ Featuring ALOK: https://bit.ly/3K1XhCD Read about ALOK here: https://bit.ly/4dG6n5t ​ ​ Photographer @ariellebobbwillis (She/Her)​ Director @britphelan (She/Her)​ Wardrobe Stylist @devonisdevon (He/Him)​ Hair Stylist @alyxliu (They/Them/He/Her)​ Makeup Artist @laurelcharleston (She/Her)​ Manicurist @nailsbyemikudo (She/Her)​ Set Designer @jcmolinasetdesign (He/Him)​ Art Dept Lead: Chris Guajrado (He/Him)​ Producer @knabozny (She/Her)​ Location Manager @locations_scouting (He/Him)​ Catering @bloodsweatandbutter​ ​ #UGG #FeelHeard #FeelSeen #UGGPride #Pride