What Makes A Watch 'Swiss Made'? | MR PORTER

Swiss cows. Swiss chocolate. Swiss neutrality. Swiss watches. For decades, those two words on a dial have been shorthand for something exceptional — but what, exactly, do they mean? In this short film MR PORTER unpacks the legal, historical and cultural weight behind "Swiss Made" — the minimum Swiss-manufactured content required by law, the Vallée de Joux ecosystem that makes it possible, and the genuine reasons your Swiss watch is different from one built nearly anywhere else. Shop luxury watches on MR PORTER: https://www.mrporter.com/en-gb/mens/watches Discover more watch stories on MR PORTER: https://www.mrporter.com/en-gb/mens/watches Subscribe to MR PORTER on YouTube for more style, watches, food and culture: https://www.youtube.com/user/MRPORTER Connect with MR PORTER: Instagram: https://www.instagram.com/mrporter The Journal: https://www.mrporter.com/en-gb/journal