SIMON CRACKER: Rustic Couture for S/S 27 | Milan Fashion Week

Simon Cracker spring/summer 2027 ready-to-wear collection Milan Fashion Week #SimonCracker #SS27 #MFW Discover the art of radical upcycling and DIY couture, watch the full Simon Cracker spring/summer 2027 showcase now on FashionTV! For S/S 2027, designer Simone Botte turns to childhood memories, raw DIY punk ethos, and zero-energy upcycling for the latest Simon Cracker collection: ""Via Francia."" Rooted in the belief that true luxury lies in creativity rather than high price tags, the collection draws on a summer in Romagna spent creating theater costumes from discarded tablecloths, granny skirts, and vintage curtains. On the runway, this nostalgic ""playroom-wardrobe"" unfolds through modular, transformable garments that let wearers redefine their silhouettes with hooks and shifting shapes. Hand-assembled without electricity, the lineup pairs 18th-century ""poor couture"" shapes, deadstock paisley, and plastic-coated leathers with promotional t-shirts merged into elegant gowns. Hand-painted Dr. Martens, 3D-printed bags made from recycled filaments, and earrings crafted from salvaged beach plastic round out a deeply personal, anti-system showcase that celebrates freedom, individuality, and radical sustainability. Turn on your alerts! Click that notification bell 🔔 right next to the subscribe button!