Recap Movie BLUEZONE Autumn.Winter 2025/26

At BLUEZONE in the Zenith Area, over 70 international denim mills showcased their latest developments for denim and sportswear. The denim community discussed new guidelines for the industry. The kickoff was provided by Tilmann Wröbel, who, under the event theme "DENIMINED," highlighted the seven central trend directions for the industry: Pimp my waist, Digital Denim Art, Skinny What, Tech it Easy, Free Your Denim Mind, There is Hope in Green, and Design Exaltation. DENIMINED runs through the trend presentations and talks – the industry shows itself innovative in Munich. New digital printing techniques, dyeing, and finishing technologies underscore the strength of BLUEZONE in bringing the value chain closer together. Beyond the trends, addressing the sustainable impact of the industry remains a central theme. Collaboration is also key here – the Denim Deal has a positive balance and expands with a Germany Hub to Germany. Signatories of the Denim Deal include Advanced Denim, AGI Denim, Bossa, Calik, CBL, DNM, Kipas, Maritas, Naveena, Orta, Realteks, and Sharabati.