GUESS Iconic for Men Installation during Milan Design Week l Milan, Italy

During Milan Design Week, we are unveiling the GUESS Iconic Men fragrance at Spazio Bergognone 26 in Zona Tortona, Milan. The immersive exhibition takes guests on a multi-sensory journey, capturing the spirit of modern travel through three distinct thematic spaces. The Station evokes the essence of a train journey with an olfactory experience, accompanied by a GUESS Watches showcase. The Hotel recreates an elegant lobby featuring GUESS Luggage and Accessories, where custom-designed elevators diffuse the fragrance’s mid notes. The Garden, a lush Italian-inspired setting, highlights the fragrance’s base notes alongside a Gc Watches showcase. To complete the experience, we also hosted an exclusive cocktail event in the evening, welcoming special guests, influencers, and models for a celebration of scent, time, and style. #GUESSFragrance #LoveGUESS Shop the latest collection: https://geni.us/Newcollection Subscribe to our channel: https://youtube.com/guess?sub_confirm.. Follow us for more - @guess Instagram: https://www.instagram.com/GUESS ​ Twitter: https://www.twitter.com/GUESS ​ Facebook: https://www.facebook.com/GUESS ​ TikTok: https://www.tiktok.com/@guess​