Samsøe Samsøe – The Herø Bag CGI Campaign, Bryggebroen

The Herø Bag. Sightseeing in Copenhagen — designed for everywhere.​ ​ In ‘Herø in the City’, The Herø Bag by Samsøe Samsøe goes sightseeing in Copenhagen. The CGI video campaign merges real‑world footage with detailed CGI animation to emphasise the bag’s sculptural silhouette and Danish design roots. Explore The Herø Bag, a Scandinavian designer bag made for modern city life.​ A new chapter in our accessories universe, The Herø Bag is an iconic piece of Scandinavian design, inspired by Copenhagen’s architecture. Defined by confident lines, clean geometry and subtle asymmetry, it brings quiet confidence and an effortless finish to modern city wardrobes.