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In Conversation With Maximilian Büsser of MB&F | Hodinkee Radio
DescriptionMax Büsser got his start in watches working with Jaeger-LeCoultre during the rebirth of traditional watchmaking in the 1990s. From there, he joined Harry Winston and launched its Opus series, collaborating with independent watchmakers like F.P. Journe. Then, in 2005 he started his own brand, Max Büsser and Friends. HMore
Max Büsser got his start in watches working with Jaeger-LeCoultre during the rebirth of traditional watchmaking in the 1990s. From there, he joined Harry Winston and launched its Opus series, collaborating with independent watchmakers like F.P. Journe. Then, in 2005 he started his own brand, Max Büsser and Friends. His Horological and Legacy Machines are like no other watches, pieces of kinetic art.
On today’s episode, Tony is joined by Max and Benjamin Clymer to talk about his entire career, including his nearly 20 years at MB&F. They also talk about the current state of innovation and creativity in the watch industry, the recent investment in MB&F by Chanel, and what’s next for Max and MB&F.
Check out the full article here: https://www.hodinkee.com/articles/in-conversation-with-max-busser-mbandf
Chapters:
00:00 Intro; Who is Max Büsser, and his relationship with Hodinkee
05:35 Max's philosophy at MB&F, how far the brand has come, and its impact on the watch world
11:33 Max's introduction to the watch industry in the 90s and his time at Jaeger-LeCoultre
17:59 Max's proudest products of the 90s from JLC
22:18 Max's perception of Lange and German watchmaking in the early 90s
25:55 The energy in the Swiss watch industry in the early 90s
28:11 The perception of creativity in independent brands vs. larger brands
34:56 Risk-taking in MB&F
38:00 MB&F trends in Legacy Machines and Horological Machines
41:50 Max's management of growth at MB&F
45:44 The hardest part of being an
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