Building a £20 million a year business: Hanushka Toni | Amanda Wakeley Style DNA

This week on Style DNA I go on a style journey with the impressive founder and CEO of the ultra high-end resale platform Sellier, the brilliant Hanushka Toni. From live-selling designer bags on her iPhone during Covid… to building one of Europe’s most talked-about luxury resale businesses — with an average order value of around £3,500 per item — her story is nothing short of extraordinary. We talk about the psychology of luxury handbags, the mystique of Hermès, waiting lists, resale premiums and why a pre-loved Birkin can sometimes command more than its original retail price. Hanushka admits to owning over 600 bags (including more than 150 Hermès) and describes herself as a mood dresser — starting with colour and energy before selecting the perfect companion from her enviable collection. But beyond the bags, there is real honesty. We discuss post-baby body confidence, being prejudged in business, dressing to project power — and the moment she truly discovered her own Style DNA. Entrepreneurial, honest and unapologetically passionate about fashion — and the circularity of it. It’s a fascinating one. Like and subscribe for more…